Well, the Eco-boost is semi-obsolete with the onset of the POWERBOOST! 12K towing capability! All the article talked about is a short bed, crew cab 4x4 and I bet that 1/2 ton will have a 1000 lb payload like most. MARKETING HYPE prevails. Bet they have commercials of this new F150 dragging the Queen Mary down the road. A hybrid truck? How did that work for Chevy/GM? I just can't understand why the need for more power if your truck really can't be used truck-like (towing / hauling). The new F150 does have 11 grille options if I read right. Now there is an upgrade.
From Road & Track:
The biggest change is the new PowerBoost hybrid powertrain option, the first true hybrid truck since GM's ill-fated Silverado and Sierra hybrids. But this isn't just the eco-friendly option; by pairing a 35-kilowatt electric motor to the already potent EcoBoost 3.5-liter turbocharged V-6, Ford says the PowerBoost will offer more power than any other light-duty truck. Cruising range should exceed 700 miles and the tow rating will be above 12,000 pounds. It'll also be available on every trim and in both rear-wheel- and four-wheel-drive configurations.
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