Was waiting to get a keyless entry system installed on my clunker work truck and picked up a car mag... think it was MotorTrend. They had a 1/2 ton shoot out and the Ram and Chevy had V8 motors and the Ford had the twin turbo eco-bucks engine. Of course, the Ford won the towing contest and all the drag strip stuff but what struck me was the MSRP of the F150... >$72K. Why worry about spending $72K for towing when a one tone from any manufacturer can be had for a lot less? What will that $72K pickup be worth in 3 or 4 years? What an investment!
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