[JRTJH]

The RV dealerships and Keystone had a very similar "discussion" around 2012 with the "reinvention of the Springdale RV line. Dealerships envisioned a "cheap, reliable, basic RV" while the "designers/marketers" at Keystone envisioned a "low priced, feature laden entry level RV"....

Dealerships wanted simple, cheap, basic that they could market to RV'ers entering the market

Keystone wanted electric stabilizers, multiple TV's, electric awnings, fancy decals and colors that appealed to "today's tastes"....

Of course, Keystone "won the argument" and Springdales increased several thousand dollars in MSRP with no appreciable improvement (other than BLING). To appease the dealerships, Keystone came out with the Summerland line, which is remarkably similar to what Springdale "used to be"...

The problem: Springdale owners, expecting to buy a new trailer either had to "increase their budget to stay in the line with no improvement in quality" or "step down to a cheaper trailer with less quality and cheaper frames, windows, appliances and features than their older Springdale"....

From my perspective (for what that's worth) all of the major RV manufacturers are focusing on quantity (not quality) and shove trailers out the back door as fast as they can push them out. They add BLING to attract the "uninformed, new RV buyer" and advertise unimportant features while at the same time, buying cheaper, lighter frames, thinner luan panels, cheaper construction techniques and faster production lines. All of these make for less quality for the consumer, but as long as the consumer is standing in line, getting pissed because their trailer hasn't arrived yet, the manufacturers won't disappoint the guy that's standing in line waiting impatiently......