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Sometimes it can be "location location". 2 years ago the Jeep Wrangler toad was soon to be needing tires. Based on wear I figured I could get a few more thousand miles on them. But we were out west, Oregon, and there were Discount Tires around. I called one in Salem requesting a specific tire model and they could get it. That model was the OEM on the Jeep and with 75K at that point ( and 15-20K being towed), they rode great, smooth and quiet, for a Jeep. Discount Tire has better pricing in my opinion and Oregon has no sales tax. So we diverted to Salem for a few days of tire buying and cheese factory touring.