Thread: Latest Numbers!
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Old 01-06-2023, 08:03 AM   #6
JRTJH
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Join Date: Mar 2011
Location: Gaylord
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When you look at Ford's marketing vs Ford's vehicle engineering, it becomes very apparent that the "horsepower/torque race" is directed at the "home buyer not the commercial user"... All the "big numbers" are directed to appeal to the "private buyer who want's to spin tires and go faster"... The "fleet sales" and "commercial trucks" that are engineered for reliable commercial use for extended miles" all are "de-tuned for reliability with enough power to do the job"...

There's a significant difference in marketing to the masses and marketing to the professional.... One is intended to appeal to emotion and has a 36 month 60,000 mile warranty, usually traded while still in warranty, the other has a similar warranty, but is purchased with the expectation of getting at least 500 thousand miles to a million miles before trading the truck....

Just look at the engine specs for the F250/F350 compared to the same engine in the F550/F650 series trucks.

IMO, all this "latest and greatest engine performance" is simply for bragging rights (in a specific class vehicle) to impress the "low information buyer".....
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