Remember the Ford Explorer/Firestone tire issue a few years back?
Ford recommended a lower tire pressure to enhance the ride of their popular SUV. Many blowouts/rollovers later, they changed their ways. Like most issues, a little common sense can help.
A complicating factor comes in to play for those who have bought into the idea of nitrogen filled tires. How do they lower their tire pressure when empty and then raise their tire pressure when loaded?
BTW - I ALWAYS refill my tires with 78% nitrogen mix - much less expensive and seems to support the wait okay.