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Old 03-13-2020, 07:18 PM   #42
sourdough
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Join Date: Feb 2014
Location: W. Texas
Posts: 17,692
Quote:
Originally Posted by JRTJH View Post
Looking at it from a "business perspective", Toyota is making all the money they projected with their current truck lines. This is an election year and although much is "a given" there's no "guarantee of the results". So, depending on the outcome in November, the current economy may take a sharp trend in another direction.

So, with their business model "on track" why would Toyota risk the expense and potential loss to engineer and produce a HD truck, especially with the recent failure of the Nissan attempt to "break into the market"????

I don't see any "serious Toyota competition" in the HD market at least for the next several years, if ever. With all of their past experience in the truck market for many, many years. I'd suspect they'll stay out of the competition. They seem to have "found their niche" with the compact truck line and the full size half ton line.


^^^^ This will be the answer. Toyota, nor Japan (yes they hold the purse strings) have no idea of building an HD truck without reverse engineering a big 3 product. And, with the following that the big 3 trucks have they would have a great uphill battle. The Japanese make/design great, dependable products...they just don't have any experience towing 20k trailers...oh, would that extend off into the ocean in their country...
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