Hank,
You have definitely got that right. I "thought" I had sticker shock when we bought our 2010 F150, then I looked at the price of our F250 and thought, "That's double the price of our first house, PLUS !!!"
Anyway, the sticker price on our 99 Superduty Lariat diesel was $38K and it had every option including the snow plow package (we lived in Louisiana at the time) and this one is $20K more than that and it's not a diesel.... Sheez, talk about inflation.....