[SummitPond]

If you go to YouTube and look at the full title, it reads:

LIFE HACKS WITH ENERGY DRINKS YOU NEVER KNEW EXISTED (Parody Magic Hacks from Rick Lax)

Further down in the comments:

Note that this was created by Rick Lax - self-described "deception expert and magician" and the category is Comedy. Looking forward to the cease and desist he'll likely receive from the drink companies for slander.
Update: he changed the description to include ‘magic hacks.’ Probably a smart move.

As far as energy drinks are concerned, energy is calories, and there aren't than many calories in a serving; a can of Coke has more. Here's a definition per Wikipedia:

An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, herbal extracts, taurine, and amino acids.

So really they should be marketed as stimulant drinks. I'd never make it as an adman.