A fella at the Tomball Ford dealer (Texas) did a survey of the mechanics, service writers and parts folk at his Ford dealership. Asked what the engine of choice would be and the overwhelming winner was the 5.0 gasser V8 over the other offerings. No one chose the diesel or the 3.3L V6 (not surprising) or the 2.7 Eco Boost. The 3.5 Eco Boost was a distant second in this informal poll but the couple guys who pulled for the Eco Boost cited towing where most of the others were daily driver types. I personally would pick the 3.3L V6 for a daily driver as it is economical and has good pick up but no towing ability (had one).