[JRTJH]

I heard that same "line" about Levi's 501's "back in the day".... The 501's that cost $25 at Montgomery Wards or Penney's were supposed to be inferior to the 501's that cost $100 at Macy's or DH Holmes.... I never found my butt to fall out of one pair any faster than the next (depending on the amount of bleach used to make them fade faster, that is)......

I think most of the "we sell better stuff" is probably someone trying to "ring up a sale" more than someone "who knows what's really the basis of their claim"....